We asked over 2,000 parents and grandparents what’s most important as they plan their family’s financial future.*
We learned parents are
thinking about the future
Millennials focus on the details
41% of millennial parents even planned the birth season of their child.
What's in a name?
Choosing a baby name is the top priority of expectant parents.
Setting new financial priorities
Parents are willing to make some sacrifices to hit their financial goals
would give up sushi.
would pass on coffee.
would even quit chocolate.
But trips are still #1
Parents plan more for vacations than saving for retirement or college.
Learning about the
benefits of life insurance
With proper planning, life insurance accumulates funds over a lifetime.
Who understands the living benefits of life insurance?
93% of Boomers
80% of Gen Xers
68% of Millennials
want a life insurance policy as a gift
More than half of parents would be interested in receiving the gift of a life insurance policy from a loved one, either for themselves or their child.
Life insurance can be the foundation of your family’s financial plan
Chairman and CEO Eileen McDonnell explains the pivotal role life insurance plays in family finance, and shares why now is the time for parents to have a conversation about their future.Find a Financial Professional
Stories about parenthood and life
Hear about the new ways parents are thinking about financial stability and the surprising benefits of life insurance.Read More
Our financial professionals are here to help
As your family grows, your needs change. Talk to one of our financial professionals, who can help you find the life insurance product that fits those needs.Find a Financial Professional
Who we are
Committed to mutuality. Focused on relationships. Founded on financial strength. We’re a life insurance leader that works for you.Learn More